freelance copywriter

SOL

The Spanish word for ‘Sun’ - symbolic of heart, warmth, positivity, energy, illumination.

freelance copywriter

PURPOSE

We help our clients find their ‘why’ and the purpose they serve their customers; our strategies are created thoughtfully and consciously; your brand story and voice are crafted with intent.

2.png
5.png
7.png
Website Client Logos (1).png
3.png
logo - transparent-grey 01.png
Website Client Logos (6).png
SECONDARY LOGO - BLACK.png
Website Client Logos (2).png
4.png
Website Client Logos (4).png
6.png
SECONDARY LOGO - BLACK.png
2.png
3.png
4.png
5.png
6.png
7.png

MEET DALLAS

The Human Behind SPC

freelance copywriter
freelance copywriter

After studying Media at university and with a background in hospitality, law, radio and marketing, Dallas’ career hasn’t followed a linear path - but there’s always been a clear thread running through it: communication.

A self-proclaimed yapper, she’s built her world around connection - driven by a natural curiosity to understand how others think, feel and experience the world.

With a love for writing ever since she could hold a pencil, she spent much of her 20s in media and marketing roles, but it was the pandemic that prompted a shift into the digital space. Working within an agency, she partnered closely with business owners to deliver omnichannel strategies supporting the growth of emerging and evolving brands across Australia.

freelance copywriter

When the borders opened, she pursued her love of travel and worked as a freelance copywriter on the road, using her skills from the past nine years as the resident wordsmith to turn scattered thoughts and half-formed ideas into clear, conscious copy with soul.

She founded Sol Purpose Communications to work more closely with businesses she genuinely connects with, while creating a lifestyle that allows for more freedom - to move, to travel, and to work with clients wherever they are.

Away from the keyboard, you’ll find her in the ocean, sharing a vino with friends and having a good ol’ laugh.

freelance copywriter
freelance copywriter

We value warmth, passion, accountability, positivity and hard work.

  • PAULA, SANA

    "I met Dallas in the early stages of our business while seeking support with brand communications and copywriting. It became evident almost immediately that she was the perfect fit. She deeply understood our brand values, connected with our vision, and had an incredible ability to articulate the essence of what we were trying to build.

    Over the past few years, Dallas has become an integral part of our team - managing our social media communications, promotions, and broader marketing output. Working with her has always felt seamless. She is an exceptional creative, highly professional, beautifully human, and an absolute pleasure to collaborate with. Her ability to combine strategic thinking with creativity and genuine care is rare, and we truly feel like we hit the jackpot with her."

  • AMY, INDIANIC HOMES

    “Working with Dallas has been one of the best decisions for our business. Her communication, strategy and attention to detail have been exceptional from day one. We’ve seen a noticeable increase in quality leads, stronger brand awareness and a much better understanding of where our marketing budget is going. She genuinely cares about results and treats our business like her own.

    Highly recommend Dallas to anyone wanting someone who is proactive, knowledgeable and easy to work with.”

  • LISA, STRATEGIQ ADVISORY

    “We've had the pleasure of working with Dallas for some time now, and she's been an absolute asset to our team. Beyond being genuinely lovely to work with - approachable, warm, and easy to deal with, she brings a level of responsiveness and availability that makes collaboration seamless. Dallas truly listens to our needs and takes the time to understand our vision, which comes through in everything she produces.

    What sets Dallas apart, however, is her adaptability. In a business like ours, things move quickly and priorities shift…and Dallas moves with us. She pivots our marketing strategy without missing a beat, ensuring we're always showing up in the right way at the right time. That kind of agility is rare and genuinely invaluable.

    We can't recommend Dallas highly enough - if you're looking for a marketer who is as strategic as she is personable, she's your person.”